Force Friday II, September 1st, is the time Star Wars Fans Find the Force at special retailers! This global augmented reality (AR) event is to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi!
During this three-day event, at over 20,000 retail locations across 30 countries, we can join the battle against the dark side. Along the way, we can take home new The Last Jedi products and activate an awesome AR experience featuring some of our favorite Star Wars characters plus new character reveals!
Alarm set! Our Disney Store is opening early and I plan on being one of the first 100 guests in the store for that free poster!! What are your Force Friday plans?
How it Works
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Download the Star Wars App (or update to the latest version if you already have it)
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Visit any of the 20,000 participating retail locations to find a graphic that contains the Find the Force logo.
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Scan the graphic with the app and reveal a character, who through AR, will show up in the room with you.
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Each day, you can reveal new characters, 15 in total across the 3 days.
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Take photos, record videos, and share on social using hashtags #FindtheForce #Sweepstakes for a chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere!!
Ashley S
We are so excited! My son can’t wait to participate and see what characters we will find!
Esse D
Although I’m not an avid Star Wars fan, but I can definitely see the appeal of this event. I love seeing the Star Wars fans excitement every time a new promotion happens!
Adriana Lopez
Absolutely in love with this I am a huge Star Wars Fan cannot wait for the new movie to come up. December 15 seems a long wait =)
The Jedi Wife
AS a Star Wars family, I’m ashamed to admit I didn’t know this was a thing! I definitely need to investigate further and plan accordingly!
Alicia Taylor
I am a Star Wars junkie! I am so eager for Find the Force. We are going to Disney next week. I wonder how many of their retail locations will have it?
Patricia
this is so exciting! i was not a fan when i was growing up but after meeting my husband, i was hooked! will share this with him! http://www.crayonized.com
valmg @ Mom Knows It All
I know a number of people looking forward to the next movie. I still have 3 or 4 of them to watch before I could contemplate tackling a new one, I’ve only seen the first 3 released.
Kelly Hutchinson
My daughter is a huge Star Wars fan. I am sure she is excited about this movie.
Amber Myers
We might have to do this! My entire family are Star Wars fans and this sounds like fun. We can’t wait for the new Star Wars movie.
Rose
Wow how exciting!My son and husband may enjoy this. I had not heard about this until now.
Caitlyn M
I always wished to be a star wars fan to be able to join in on the obsession, but I could never get in to it! Glad this has came along for you though!
Denay DeGuzman
My brother and nephew are both huge Star Wars fans! I don’t think they know what’s happening tomorrow, but thanks to you I’m now in the know. I’ll be sending a text message their way with the URL to your blog post!
Akamatra
OMG I didn’t even know this thing existed! My husband is going to go crazy about it, I am downloading the app as we speak! Thanks!
Gideon
I do follow up star wars back then as a teenager, All there movies always has this vibe and excitement.
Jessica Taylor
My cousin is an avid Star Wars fan, so I know she will love this! This seems so cool!
Agentszerozerosetter
How funny! Star Wars fan sure are so exited! Will let know about this app to my husband, he will sure download it!
corinne & kirsty
OMG, I was not aware of this day! How bad of me who always claim to be a Star Wars Fan! I will check this out in more depth!
Monica (NYCTechMommy)
This is out of this world! ๐ My husband – the ultimate Star Wars fan – has been so looking forward to this!
Aish Das Padihari
I’m not at all a star wars fan nor I have seen any star wars episode. But my kids are obsessed.
Natalie
That is so cool that you could win tickets to the premiere! I should really get into Star Wars, so many people love it but I have yet to watch it.
Anosa
Ohh be there early, I am sure there are so many Star wars fans will go earlier that expected because of the free posters. Enjoy and take lots of pictures! Many fans will surely be there.
Yonca
My son is a huge fan of Star Wars. He is sooo excited.
Garf
My hubby is a star wars fan so yes it would be exciting if he gets a ticket to a premiere.
Cynthia Nicoletti
Sounds like a great event. I am no a Star Wars fan but this sounds fun.
David Elliott
I so wish I had been able to see this post earlier. Although I am still not sure I could have made it with all the things that I needed to do. It’s been a bit crazy. Anyway, hope you got the cool poster and I am definitely looking forward to the Last Jedi later this year.
Ana De- Jesus
I had no idea that there was a Star Wars app, perfect for all the fans out there! Also how great that you can get a free Star Wars poster if you are within the first 100 guests x
Rebecca Swenor
Star Wars The Last Jedi is something I can’t wait to see with my family. I remember when Star Wars came out years ago. Thanks for sharing the information.
Kiwi
Star Wars is a long term legacy series. This is going to be exciting come Christmas time.